The Social Landscape: The State of Social Marketing 2016

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    Written by Nick Einstein with David Daniels Social Marketing, Social, Advertising, State of the Industry, Social Networks, Mobile Adoption, Ad Targeting and Publishing.

    About: Published April 2016. We evaluate the state of social marketing including the many shifts occurring within the walled garden networks. 

    We answer these key questions:
    - What are the latest social marketing trends?
    - How is mobile adoption changing the way in which social content is consumed?
    - How will ad spending shift across the walled garden social networks in 2016?

    Report Excerpt: The (Social) networks are experimenting and innovating in attempts to better monetize their audiences and drive more value for advertisers. In 2015, we witnessed significant growth and disruption as the major social networks continued to search for ways to better connect users and brands in ways that provide value for all stakeholders. Recent examples include the introduction of Facebook’s Canvas and Instant Articles features, both of which are designed to enable brands to create more immersive experiences within the network (allowing Facebook to keep consumers in Facebook). 

    The Research: 5 pages, 2 graphics, 1464 words. This report is part of our Research Subscriber Series. Inquire About Subscriber Discounts.

    Item: TRGSS0216 | Social Marketing Research

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