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Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Programmatic Advertising Trends in 2017

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    Programmatic Advertising Trends in 2017

    by David Daniels with Peggy Reinders

    Published in February 2017, The Relevancy Group investigates Programmatic Advertising Trends and finds that confidence, adoption and budgets are increasing. Industry consolidation looms

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  • The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

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    The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    by Peggy Reinders, Ross Rubin, David Daniels, Nicholas Einstein

    Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption

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  • Handle With Care - Consumer Email Marketing Behaviors

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    Handle With Care - Consumer Email Marketing Behaviors

    by David Daniels with Nicholas Einstein

    Published in January 2017, The Relevancy Group email behaviors and attitudes across generations.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

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    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • State of Identity Management, Five Tips to Optimize in 2016

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    State of Identity Management, Five Tips to Optimize in 2016

    by Peggy Reinders and David Daniels

    Published June 2016, We evaluate the state of the Identity Management. We investigate the methods of Identity Management and which are more effective in driving revenue. We look a adoptioin rates and offer tips to accelerate Identity Management optimization. 6 pages, 4 graphics, 1673 words. Part of our Research Subscriber Series

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  • The Social Landscape: The State of Social Marketing 2016

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    The Social Landscape: The State of Social Marketing 2016

    by Nick Einstein with David Daniels

    Published April 2016, We evaluate the state of the social marketing industry. We investigate the impact that mobile is having on social, as well as guiding readers through the many shifts occurring within the walled garden social networks. 5 pages, 2 graphics, 1464 words. Part of our Research Subscriber Series

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2016

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    State of The Email Marketing Industry and Five Tips to Optimize in 2016

    by David Daniels with Nick Einstein

    Published April 2016, We evaluate the state of the email marketing industry. We explore email marketing utilization, data utilization, challenges and offer five quick tips to optimize mailings in 2016. 5 pages, 3 charts, 1150 words. Part of our 2016 subscriber series.

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  • The Relevancy Ring - The ESP Buyer's Guide 2016

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    The Relevancy Ring - The ESP Buyer's Guide 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published February 2016, The Relevancy Group evaluates eight ESPs and explores market trends. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 31 pages, 20 charts.

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  • Watching Wearables - TRG Consumer Research Report

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    Watching Wearables - TRG Consumer Research Report

    by David Daniels

    Published May, 2015 There is a future for this market place but it is constricted to a certain demographic, and it really requires age based segmentation plan versus a behavioral one. This is why our data shows who will be investing in wearables and those that will not. 5 Pages, 3 Charts, Consumer Survey Data.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2015

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    The Relevancy Ring - Email Agency Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton

    Published August 2015. The Buyer’s Guide evaluates seven Email Marketing agencies. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 20 pages, 8 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2014

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2014

    by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant

    Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.

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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget