Social Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Interconnected: Consumer Social Networking Trends and Behaviors

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    The Interconnected: Consumer Social Networking Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat.

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  • Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

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    Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

    by David Daniels and Nicholas Einstein with Ross Rubin

    Published December 2017. The ability to capture the tricky millennial segment, which is characterized by being digitally native, extensively nurtured, and brand affinity-neutered, has been a broad theme among marketers.

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  • The Social Landscape: The State of Social Marketing 2016

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    The Social Landscape: The State of Social Marketing 2016

    by Nick Einstein with David Daniels

    Published April 2016, We evaluate the state of the social marketing industry. We investigate the impact that mobile is having on social, as well as guiding readers through the many shifts occurring within the walled garden social networks. 5 pages, 2 graphics, 1464 words. Part of our Research Subscriber Series

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  • Watching Wearables - TRG Consumer Research Report

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    Watching Wearables - TRG Consumer Research Report

    by David Daniels

    Published May, 2015 There is a future for this market place but it is constricted to a certain demographic, and it really requires age based segmentation plan versus a behavioral one. This is why our data shows who will be investing in wearables and those that will not. 5 Pages, 3 Charts, Consumer Survey Data.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

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    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    Sponsored by Return Path

    The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    by David Daniels

    This report from The Relevancy Group, underscores the importance of using email intelligence data to boost email campaign revenue, and outlines the steps marketers need to take to optimize their email programs. Published September, 2012. Paper length: 15 pages, 14 graphics.

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  • The ROI of Social and Email Marketing: Tactics for Relevance and Results

    Sponsored by StreamSend

    The ROI of Social and Email Marketing: Tactics for Relevance and Results

    by David Daniels

    This is some sophisticated TRG research (2011) at the height of social and email of hysteria. Here you will find consumer and executive data with control groups as we discover the ROI of those that do things correctly can be 6x those that don't. Read on. Published in November, 2011. Paper length - 12 pages, 7 graphics.

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

    Sponsored by The Relevancy Group

    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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  • David and The Relevancy Group's thoughts are always of great value.

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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget