The State of Email Marketing in Travel and Hospitality – 2018

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein Email Marketing, Everychannel Marketing, Travel and Hospitality, Targeting, Real-Time Data

    About: Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality
    marketers look for in an email marketing vendor and what is most important in their selection process.

    Key Questions:

    What are the email marketing challenges and aspirations of travel and hospitality marketers?
    What is most important to travel and hospitality marketers when selecting email marketing technology and services?
    What are the tactics that most travel and hospitality marketers email marketers embrace and what optimization opportunities are they missing?

    Report Excerpt:
    Understanding Travel and Hospitality Email Marketer in 2018
    Email marketing continues to be an indispensable channel for travel and hospitality marketers - it is the top channel utilized. Fifty-three percent of travel and hospitality marketers use email marketing, followed by Twitter marketing (43 percent) and print direct marketing (37 percent). Travel and hospitality marketers send 31.14 million email messages, smaller senders than retailers (37.3 million a month). Travel and hospitality mean customer database size is 9.08 million records, indicating that they are mailing their customers on average 3.4 times per month. Travel and hospitality marketers dedicate nearly forty percent of their overall marketing budget to email marketing (Figure 1). 

    The Research: 9 pages, 6 graphics, 2,238 words. Part of our Research Subscriber Series, Subscribe and Save | TRGSS1018

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