Value Based Research

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Value of Services When Implementing People Based Marketing

    Sponsored by Epsilon

    The Value of Services When Implementing People Based Marketing

    by David Daniels with Joe Laszlo

    Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.

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  • The Value of Sweepstakes and Games Marketing: Driving Engagement and Customer Engagement

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published July 2017, The research finds that the fastest growing acquisition tactics in 2017 are contests, giveaways and sweepstakes.

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  • The Convergence of Martech and Adtech for Optimized Customer Engagement

    Sponsored by RedPoint Global

    The Convergence of Martech and Adtech for Optimized Customer Engagement

    by Nicholas Einstein with Ross Rubin and David Daniels

    Published June 2017, The research how brands and marketers are increasingly using real-time data and personalization to drive relevancy in cross-channel marketing efforts.

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  • The Return on Email Personalization

    Sponsored by OneSpot

    The Return on Email Personalization

    by Nicholas Einstein and David Daniels

    Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

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  • The State of The Inbox and The Adoption of Panel-Based Measurement

    Sponsored by eDataSource

    The State of The Inbox and The Adoption of Panel-Based Measurement

    by David Daniels and Nicholas Einstein

    Published in May 2017, First of its kind research, The Relevancy Group looks at the adoption and impact of panel-based measurement of inbox delivery. The report also examines email deliverability rates, certification and the deliverability tactics that marketers are implementing.

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  • The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    Sponsored by 250ok

    The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    by Nicholas Einstein, David Daniels

    Published in January 2017, The Relevancy Group investigates email deliverability tools. Data from this research indicates that many marketers are leaving upwards of $300k on the table in the form of lost revenue due to delivery issues. Marketers are acutely aware of the risks and are allocating resources to delivery tools and services. Yet far too few currently have access to key delivery and performance data in real time, and are therefore at a distinct disadvantage.

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  • The Value of Competitive Intelligence

    Sponsored by eDataSource

    The Value of Competitive Intelligence

    by David Daniels

    Published October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. 9 pages, 7 graphics, 2865 words

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  • Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    Sponsored by Branch

    Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    by Nicholas Einstein with David Daniels

    Published September 2016, First of its kind of research on deep linking, the process of ensuring email marketing messages correctly link to mobile applications. TRG explores adoption, challenges as well as the ROI of utilizing deep linking appropriately. 8 pages, 5 graphics 2663 words

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  • The Science Behind Customer Engagement: How Machine-Learning Drives Action

    Sponsored by Persado

    The Science Behind Customer Engagement: How Machine-Learning Drives Action

    by David Daniels

    Published September 2016, The Relevancy Group investigates the value emotions, cognitive machine learning platforms. New machine learning technologies allow marketers to create engaging emotional intelligent content in order to improve personalization. Persado’s Cognitive Content Platform is one such example. Marketers leveraging machine learning content automation have experienced 22-266 percent performance lifts. 9 pages, 5 graphics, 1975 words.

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    — Arthur Sweetser, CMO, eDataSource
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    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
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    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget