Vendor Selection

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Email Marketing Retargeting – Martech Innovator: Traverse

    Sponsored by The Relevancy Group

    Email Marketing Retargeting – Martech Innovator: Traverse

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.

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  • Email Marketing Acquisition – 2017 Benchmark Report

    Sponsored by The Relevancy Group

    Email Marketing Acquisition – 2017 Benchmark Report

    by David Daniels with Nicholas Einstein

    Published November 2017. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2017

    by David Daniels, Nicholas Einstein

    Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global

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  • The Relevancy Ring - ESP Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2017

    by David Daniels and Nicholas Einstein

    Published in February 2017, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • The Relevancy Ring - The ESP Buyer's Guide 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - The ESP Buyer's Guide 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published February 2016, The Relevancy Group evaluates eight ESPs and explores market trends. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 31 pages, 20 charts.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton

    Published August 2015. The Buyer’s Guide evaluates seven Email Marketing agencies. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 20 pages, 8 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2014

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2014

    by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant

    Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget