Vendor Selection

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • AI Market Spotlight Guide 2018

    Sponsored by The Relevancy Group

    AI Market Spotlight Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations.

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  • The Relevancy Ring - Email Agency Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes five email marketing agencies and documents vendor selection as well as market trends.

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  • The Relevancy Ring - CDP Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2018

    by Nicholas Einstein and David Daniels

    The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.

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  • Email Marketing Acquisition – 2018 Benchmark Report

    Sponsored by The Relevancy Group

    Email Marketing Acquisition – 2018 Benchmark Report

    by David Daniels with Nicholas Einstein

    Published July 2018. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition

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  • Considerations When Selecting an ESP

    Sponsored by The Relevancy Group

    Considerations When Selecting an ESP

    by David Daniels with Nicholas Einstein

    Published on 6/20/18, The Relevancy Group analyses contract length of ESPs, incentives for longer vendor relationships and offers a framework to guide vendor selection.

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  • The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes six ESPs and documents market trends and mandates on vendor selection.Vendors evaluated include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global.

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  • Email Marketing Mobile Readiness in 2018

    Sponsored by Branch-multi

    Email Marketing Mobile Readiness in 2018

    by Nicholas Einstein and David Daniels

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.

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  • Email Marketing Retargeting – Martech Innovator: Traverse

    Sponsored by The Relevancy Group

    Email Marketing Retargeting – Martech Innovator: Traverse

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.

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  • Email Marketing Acquisition – 2017 Benchmark Report

    Sponsored by The Relevancy Group

    Email Marketing Acquisition – 2017 Benchmark Report

    by David Daniels with Nicholas Einstein

    Published November 2017. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition

    Buy for $299.00
    Free with registration

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2017

    by David Daniels, Nicholas Einstein

    Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global

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  • The Relevancy Ring - ESP Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2017

    by David Daniels and Nicholas Einstein

    Published in February 2017, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget