Year Published - 2010

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Email Value Calculator

    Sponsored by The Relevancy Group

    Email Value Calculator

    by David Daniels

    This spreadsheet is a serving suggestion to get you started along the path to discover the value of your subscribers. It is a good place to start, well at least more scientific than the back of that cocktail napkin. Paper length: 1 Excel file, 2 tabs.

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  • Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    Sponsored by Acxiom

    Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    by David Daniels

    Here I focused on value - not tactics. This paper should still resonate with CMOs or any executive attempting to turn things around or further gather value from customers. Published October, 2010. Paper length: 8 pages, 3 graphics.

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

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    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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