Year Published - 2010
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Email Value Calculator
This spreadsheet is a serving suggestion to get you started along the path to discover the value of your subscribers. It is a good place to start, well at least more scientific than the back of that cocktail napkin. Paper length: 1 Excel file, 2 tabs.
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Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement
Here I focused on value - not tactics. This paper should still resonate with CMOs or any executive attempting to turn things around or further gather value from customers. Published October, 2010. Paper length: 8 pages, 3 graphics.
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Global Perspectives: Consumer Attitudes Towards Digital Marketing
The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.
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Categories:
- Acquistion
- All Research
- Analytics
- Artifical Intelligence/Machine Learning
- Benchmark Data
- Business-to-Business
- CDP (Customer Data Platforms)
- CMO
- Consumer Survey
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Media/Publishing
- Mid-Market
- Mobile Marketing
- Optimization
- People Based Marketing
- Personalization
- Regions/Industry
- Research Subscriber Series
- Retail/eCommerce
- RSS-Email/Everychannel
- RSS-Madtech
- RSS-Social
- Services
- Social Marketing
- Sponsored Research
- State of Industries
- Travel and Hospitality
- Value Based Research
- Vendor Selection
- Video Marketing
- Wearables
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