Year Published - 2013

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

    Sponsored by The Relevancy Group

    Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

    by David Daniels

    Video in email has always made sense in theory, but technical challenges made it impractical for general applications. This paper leverages data from The Relevancy Group surveys, interviews with marketer end-users, and other sources to shed light on best practices for this emerging approach to email marketing. Published June, 2013. Paper length: 7 pages, 3 graphics.

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  • Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    Sponsored by Express Analytics

    Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    by David Daniels with Chris Marriott

    This research study explores the notion of outsourcing marketing analytics versus stitching it together internally. Companies are increasingly seeking cloud based solutions to lower marketing costs and improve customer experience and engagement. Published September 2013. Paper length: 12 pages, 12 graphics.

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