Year Published - 2016

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • State of Identity Management, Five Tips to Optimize in 2016

    Sponsored by The Relevancy Group

    State of Identity Management, Five Tips to Optimize in 2016

    by Peggy Reinders and David Daniels

    Published June 2016, We evaluate the state of the Identity Management. We investigate the methods of Identity Management and which are more effective in driving revenue. We look a adoptioin rates and offer tips to accelerate Identity Management optimization. 6 pages, 4 graphics, 1673 words. Part of our Research Subscriber Series

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  • The Social Landscape: The State of Social Marketing 2016

    Sponsored by The Relevancy Group

    The Social Landscape: The State of Social Marketing 2016

    by Nick Einstein with David Daniels

    Published April 2016, We evaluate the state of the social marketing industry. We investigate the impact that mobile is having on social, as well as guiding readers through the many shifts occurring within the walled garden social networks. 5 pages, 2 graphics, 1464 words. Part of our Research Subscriber Series

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2016

    Sponsored by The Relevancy Group

    State of The Email Marketing Industry and Five Tips to Optimize in 2016

    by David Daniels with Nick Einstein

    Published April 2016, We evaluate the state of the email marketing industry. We explore email marketing utilization, data utilization, challenges and offer five quick tips to optimize mailings in 2016. 5 pages, 3 charts, 1150 words. Part of our 2016 subscriber series.

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  • The Future of Relevance

    Sponsored by Zeta Global

    The Future of Relevance

    by David Daniels

    Published in November 2016, We are rapidly moving into a new phase, the future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.

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  • The Value of Competitive Intelligence

    Sponsored by eDataSource

    The Value of Competitive Intelligence

    by David Daniels

    Published October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. 9 pages, 7 graphics, 2865 words

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  • Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    Sponsored by Branch

    Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    by Nicholas Einstein with David Daniels

    Published September 2016, First of its kind of research on deep linking, the process of ensuring email marketing messages correctly link to mobile applications. TRG explores adoption, challenges as well as the ROI of utilizing deep linking appropriately. 8 pages, 5 graphics 2663 words

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  • The Science Behind Customer Engagement: How Machine-Learning Drives Action

    Sponsored by Persado

    The Science Behind Customer Engagement: How Machine-Learning Drives Action

    by David Daniels

    Published September 2016, The Relevancy Group investigates the value emotions, cognitive machine learning platforms. New machine learning technologies allow marketers to create engaging emotional intelligent content in order to improve personalization. Persado’s Cognitive Content Platform is one such example. Marketers leveraging machine learning content automation have experienced 22-266 percent performance lifts. 9 pages, 5 graphics, 1975 words.

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  • The Value of Advanced Data Modeling

    Sponsored by Zeta Global

    The Value of Advanced Data Modeling

    by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

    Sophisticated marketers who build effective clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are realizing gains on their investments today and will be better prepared to meet the increasingly demanding needs of modern consumers.

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  • Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    Sponsored by PostUp

    Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    by Nick Einstein, David Daniels

    Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics

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  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget