Year Published - 2018

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Research Subscriber Series-2018

    Sponsored by The Relevancy Group

    Research Subscriber Series-2018

    by David Daniels and The Relevancy Group Analysts

    An annual subscription to our 2018 research that includes access to our back catalog of original hypothesis driven research. The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes, industry specific research and tactical advice that is based on case studies, executive and consumer surveys. Each report comes with inquiry access to go one-on-one with the analyst(s) that authored and/or contributed to the research. We provide direct access to answers.

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  • The State of Personalization in Business-to-Business – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Business-to-Business – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization of business-to-business marketers. This research investigates the 2018 personalization aspirations, budgets, and tactics of business-to-business marketers.

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  • The State of Personalization in Travel and Hospitality – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the financial services industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of financial services marketers.

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  • The State of Personalization in Financial Services – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the financial services industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of financial services marketers.

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  • The State of Personalization in the Retail Industry – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the retail industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of retail marketers.

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  • AI Market Spotlight Guide 2018

    Sponsored by The Relevancy Group

    AI Market Spotlight Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations.

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  • The Relevancy Ring - Email Agency Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes five email marketing agencies and documents vendor selection as well as market trends.

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  • The Relevancy Ring - CDP Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2018

    by Nicholas Einstein and David Daniels

    The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.

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  • Email Marketing Acquisition – 2018 Benchmark Report

    Sponsored by The Relevancy Group

    Email Marketing Acquisition – 2018 Benchmark Report

    by David Daniels with Nicholas Einstein

    Published July 2018. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition

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  • Considerations When Selecting an ESP

    Sponsored by The Relevancy Group

    Considerations When Selecting an ESP

    by David Daniels with Nicholas Einstein

    Published on 6/20/18, The Relevancy Group analyses contract length of ESPs, incentives for longer vendor relationships and offers a framework to guide vendor selection.

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  • Benchmarking Email Marketing Performance Across Industries – 2018

    Sponsored by The Relevancy Group

    Benchmarking Email Marketing Performance Across Industries – 2018

    by David Daniels with Nicholas Einstein

    Published on 6/12/18, The Relevancy Group analyses email marketing budgets and return, as well as benchmarks operational email KPIs and suggests the growth and revenue metrics that email marketers must be focused on.

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  • The State of Email Marketing in Travel and Hospitality – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.

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