The Relevancy Ring - Email Agency Buyer's Guide, 2015

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton Email Marketing, Omnichannel Marketing, Vendor Selection, Executive Survey, Relevancy Ring

    Paper length: 20 pages, 8 charts.  The Relevancy Ring is a quantifiable measurement of 7 Email Marketing Agencies manifesting in leaders and contender vendor Rings. 

    The seven email marketing agencies participating in this Relevancy Ring Buyer’s Guide include four that are technology agnostic (Independent Agencies) and three that are divisions within ESPs (Email Service Providers).  The four Independent Agencies Include Alchemy Worx, BrightWave, Merkle and Trendline Interactive.  The ESP Agencies Include Acxiom Impact, Epsilon and Yes Lifecycle Marketing. These companies all serve mid-market and enterprise clients. 
    The Relevancy Group partnered with a new non-profit foundation A Chance in the World™. We challenged all of the participants to come up with a detailed communications plan for the non-profit including strategy, analytics and creative ideas to increase donations and engagement with the foundation. The Relevancy Group and one of the foundation founders, Tonya Pemberton, evaluated these “pitch meetings.” This research was conducted over a period of four months.

    Table of Figures  
    Figure 1: Email Marketing and Online Marketing Revenue Attribution – 2015
    Figure 2: Utilization of Email Marketing Services – 2015
    Figure 3: Services Believed to Deliver the Greatest Value – 2015
    Figure 4: Number of Systems Integrated with Email Marketing Platform
    Figure 5: Mean Services Satisfaction Scores 
    Figure 6: Agency Services Personnel Experience
    Figure 7: Email Marketing Agency Platform Experience 
    Figure 8:  The Relevancy Ring: Email Marketing Agencies – 2015

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