Analytics

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    Sponsored by 250ok

    The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    by Nicholas Einstein, David Daniels

    Published in January 2017, The Relevancy Group investigates email deliverability tools. Data from this research indicates that many marketers are leaving upwards of $300k on the table in the form of lost revenue due to delivery issues. Marketers are acutely aware of the risks and are allocating resources to delivery tools and services. Yet far too few currently have access to key delivery and performance data in real time, and are therefore at a distinct disadvantage.

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  • The Value of Advanced Data Modeling

    Sponsored by Zeta Global

    The Value of Advanced Data Modeling

    by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

    Sophisticated marketers who build effective clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are realizing gains on their investments today and will be better prepared to meet the increasingly demanding needs of modern consumers.

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  • Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    Sponsored by PostUp

    Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    by Nick Einstein, David Daniels

    Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics

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  • Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

    by Nick Einstein, David Daniels

    Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.

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  • The Value of Services for the Omnichannel Marketer

    Sponsored by Epsilon

    The Value of Services for the Omnichannel Marketer

    by David Daniels

    Published October, 2015 Email marketers flock to analytical, strategic, and as always, deliverability services. Attribution services can be the means to bring marketers together from different channels in order to improve the accuracy of their program measurement. Thirty-six percent of marketers recognize the value of strategic services to assist in optimizing their programs. Marketers seek recommendation technology and analytics that can be automated. Even though behavioral and event-driven data can provide tremendous value, fewer marketers utilize it because the velocity of data exchange and the difficulty to integrate it. Data integration and Services are necessary for success. Those marketers that utilize data and increasing number of channels have a higher return on investment than those that do not.

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  • Assessing The Return on Email Marketing Strategy

    Sponsored by Adobe Campaign

    Assessing The Return on Email Marketing Strategy

    by David Daniels and Nicholas Einstein

    Published September, 2015 The Relevancy Group and Adobe partnered on a research study that analyzed the strategies and tactics being employed by email marketers. We then categorized respondents into three buckets based on program sophistication: classic, dynamic, and contextual. The data reveals that marketers who are able to harness the power of real-time, contextual data are far more satisfied with their programs, and drive higher revenue than those who stick to the basics.

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  • The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

    Sponsored by QuickPivot

    The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

    by David Daniels, Nick Einstein

    Published October, 2015 With QuickPivot, The Relevancy Group findings highlight that email marketing remains the most effective channel in delivering revenue to multichannel marketers, but that connected marketing organizations that effectively leverage cross channel data can drive over twice the return of those that do not.

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  • Email Value Calculator

    Sponsored by The Relevancy Group

    Email Value Calculator

    by David Daniels

    This spreadsheet is a serving suggestion to get you started along the path to discover the value of your subscribers. It is a good place to start, well at least more scientific than the back of that cocktail napkin. Paper length: 1 Excel file, 2 tabs.

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  • Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    Sponsored by Express Analytics

    Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    by David Daniels with Chris Marriott

    This research study explores the notion of outsourcing marketing analytics versus stitching it together internally. Companies are increasingly seeking cloud based solutions to lower marketing costs and improve customer experience and engagement. Published September 2013. Paper length: 12 pages, 12 graphics.

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  • Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    Sponsored by Acxiom

    Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    by David Daniels

    Here I focused on value - not tactics. This paper should still resonate with CMOs or any executive attempting to turn things around or further gather value from customers. Published October, 2010. Paper length: 8 pages, 3 graphics.

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  • The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    Sponsored by Return Path

    The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    by David Daniels

    This report from The Relevancy Group, underscores the importance of using email intelligence data to boost email campaign revenue, and outlines the steps marketers need to take to optimize their email programs. Published September, 2012. Paper length: 15 pages, 14 graphics.

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    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget