Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by Acxiom

    Written by David Daniels Email Marketing, Executive Survey, Value Calculator, Analysis

    This research was a piece of a three part series that I wrote back in 2010, and this was when TRG was a true start-up and Acxiom smartly sponsored this work. The first paper in this series, I focused on value - not tactics.  This paper should still resonate with CMOs or any executive attempting to turn things around or further gather value from customers.  While some of the trend data on what marketers are doing (or not) has slightly moved in the last 4 years (see our 2014 research for that), this research paper and model is still highly relevant for those that wish to advance.  Published October, 2010. Paper length: 8 pages, 3 graphics.

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