The Relevancy Ring - ESP Buyer's Guide, 2014

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by The Relevancy Group

    Written by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant Email Marketing, Omnichannel Marketing, Vendor Selection, Executive Survey, Relevancy Ring The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable panel data drawn from studied performance in the email inbox, a survey of nearly 400 email marketers as well as a broad vendor questionnaire and demos of multiple use case scenarios.

    The report is based on the scorecard driven impressions of four of our analysts, leverages thousands of data points and provides not only an assessment of vendors but also one of the most comprehensive analysis on the state of the email marketing industry.   The report covers the following areas

    • Email Marketing Technology Deployment Types
    • ESP Services Utilization
    • Marketer's Satisfaction Levels with ESPs
    • Current and Planned Email Marketing Tactics
    • Challenges and a View into Organizational Structures
    • Email Revenue Attribution
    • 2014 Marketer Priorities
    • The Top Criteria and Features that Marketers Use When Selecting ESPs in the Mid-Market and in the Enterprise
    • An Overview of ESP Contract Length
    • The Relevancy Ring Customer Satisfaction Awards, as Voted Upon by Their Customers in Over a Dozen Categories
    • An Evaluation of 14 ESPs in the Mid-Market and Enterprise Markets as well as Analysis of Each Company
    • And Much More ... The report is 45 pages and over 12,000 words with 32 charts. It is comprehensive!

    An excerpt of the report can be found in the digital magazine The Marketing Quarterly.  Register for a free subscription to this digital magazine.

    Buy for $1,595.00
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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

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