Keys to Email Delivery

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by SparkPost

    Written by Nicholas Einstein and David Daniels SparkPost, Email Marketing, Email Deliverability, Delivery, App Developers, Product Managers, Email Messaging

    About: Driving positive user experiences is paramount for SaaS product teams and app developers in 2018. Email—onboarding messages, notifications, password resets, and more—are critical to the customer lifecycle.

    But too many teams have a difficult time delivering these messages to their users’ inboxes. Missing and delayed emails result in a poor customer experience and even customer churn.

    The Relevancy Group have analyzed the results of their recent Executive Survey and deliver key recommendations to product management and app teams.

    In this report, you will learn:
    • Why email delivery is a complex process affected by technologies, expertise, and practices.
    • What the Relevancy Group’s data says about email deliverability and adoption of best practices today.
    • 8 key practices that product and development teams should implement to ensure reliable email delivery.
    • If you’re a product manager or app engineer
    Report Excerpt:

    Machine Learning Drives Efficiency and Efficacy of Email Programs
    Most email senders allocate significant resources towards executing the most relevant programs they can. Segmentation often requires upfront investments to implement programs and then ongoing resources to execute, manage, grow, and optimize these efforts – yet these traditional approaches still fall short of delivering the true 1:1 experiences to which they aspire. Machine learning can help email marketers break free of this paradigm and become more strategic.

    The Research: 9 Pages, 3 Graphics, 2911 words | TRGSP0118

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