Keys to Email Delivery
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Driving positive user experiences is paramount for SaaS product teams and app developers in 2018. Email—onboarding messages, notifications, password resets, and more—are critical to the customer lifecycle.But too many teams have a difficult time delivering these messages to their users’ inboxes. Missing and delayed emails result in a poor customer experience and even customer churn.
The Relevancy Group have analyzed the results of their recent Executive Survey and deliver key recommendations to product management and app teams.
In this report, you will learn:
- Why email delivery is a complex process affected by technologies, expertise, and practices.
- What the Relevancy Group’s data says about email deliverability and adoption of best practices today.
- 8 key practices that product and development teams should implement to ensure reliable email delivery.
- If you’re a product manager or app engineer
Machine Learning Drives Efficiency and Efficacy of Email Programs
Most email senders allocate significant resources towards executing the most relevant programs they can. Segmentation often requires upfront investments to implement programs and then ongoing resources to execute, manage, grow, and optimize these efforts – yet these traditional approaches still fall short of delivering the true 1:1 experiences to which they aspire. Machine learning can help email marketers break free of this paradigm and become more strategic.
The Research: 9 Pages, 3 Graphics, 2911 words | TRGSP0118
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David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget