2019 Marketing Trends – The Rise of Individualization

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by David Daniels and Nicholas Einstein Zeta Global, 2019 Trends, Individualization, Real-time data, AL/ML, Optimization, Consumer email utilziation

    About: Published in February 2019, The Relevancy Group explores the top marketing trends of 2019 and shows how individualization adoption will rise to replace basic personalization techniques. The paper explores tactics and provides data that supports that email is not being replaced.

    Key Questions:
    Will email continue to dominate in 2019?
    What to expect from martech in 2019?
    Which technologies will most directly impact marketers in 2019?
    How will the adoption of key marketing tactics impact the customer experience in 2019?

    Marketers Will be Laser Focused on Driving Positive Customer Experiences
    Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019, marketers will begin to truly capitalize on the significant opportunities presented by the increased velocity of marketing data. In 2019, we expect meaningful AI/ML advancements for marketers that will create efficiency and reduce the need for production staff to execute repetitive tasks. Brands will continue their digital transformation journey, but more will rely on outside experts. They will also embrace certification such as SOC 2. Identity matching will reach critical mass, propelling advancements in relevancy, individualization, and revenue optimization.

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