The Value of Services for the Omnichannel Marketer

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by Epsilon

    Written by David Daniels Omichannel Marketing, Email Marketing, Services, Email Agency, ROI

    Email marketers flock to analytical, strategic, and as always, deliverability services. Attribution services can be the means to bring marketers together from different channels in order to improve the accuracy of their program measurement.Thirty-six percent of marketers recognize the value of strategic services to assist in optimizing their programs. Marketers seek recommendation technology and analytics that can be automated. Even though behavioral and event-driven data can provide tremendous value, fewer marketers utilize it because the velocity of data exchange and the difficulty to integrate it. Data integration and Services are necessary for success. Those marketers that utilize data and increasing number of channels have a higher return on investment than those that do not.

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