Benchmarking Email Marketing Performance Across Industries – 2018

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by David Daniels with Nicholas Einstein Email Marketing, Industries, Benchmark, Retail, Travel, Financial, High-tech, Manufacturing

    About: Published on 6/12/18, The Relevancy Group analyses email marketing budgets and return, as well as benchmarks operational email KPIs and suggests the growth and revenue metrics that email marketers must be focused on.

    Key Questions:

    How does email revenue correlate with email marketing spend?
    How are the email marketing KPIs (Key Performance Indicators) performing by industry?
    Beyond operational metrics, which success measures should marketers focus on?

    Report Excerpt:
    Based on self-reported data, email senders across industries that allocate more budget to email marketing have higher email marketing revenue. When we examine these self-reported KPIs by tactics utilized, we see a much greater variance in resulting performance. For example, those that utilize advanced tactics, like  Artificial Intelligence (AI) for email individualization, enjoy higher response rates than those that do not. 

    The Research: 6 pages, 3 graphics, 1,604 words. Part of our Research Subscriber Series, Subscribe and Save | TRGSS1118

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