Identity Management
Sponsored by The Relevancy Group
AI Market Spotlight Guide 2018
Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations.
Buy for $999.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - CDP Buyer's Guide 2018
The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.
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Sponsored by The Relevancy Group
Identity Management: Relevance and Accountability Across Devices, Time and Space
Published in June 2017 this paper leverages The Relevancy Group executive survey data to explore the adoption of Indentity Management and the various methods that are neede to market at the individual, People-based Marketing level.
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Sponsored by The Relevancy Group
People-Based Marketing: Unlocking the Opportunity of Individual-Level Data
Published in May 2017 this paper utilizes executive survey data to benchmark the adoption and impact of People-Based Marketing. The Relevancy Group’s data shows that the elements necessary to implementing People-Based Marketing.
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Sponsored by The Relevancy Group
The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing
Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption
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Sponsored by The Relevancy Group
State of Identity Management, Five Tips to Optimize in 2016
Published June 2016, We evaluate the state of the Identity Management. We investigate the methods of Identity Management and which are more effective in driving revenue. We look a adoptioin rates and offer tips to accelerate Identity Management optimization. 6 pages, 4 graphics, 1673 words. Part of our Research Subscriber Series
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Sponsored by LiveRamp
Reaching Subscribers Beyond the Inbox
Based off of new research by The Relevancy Group and sponsored by LiveRamp we investigate how data onboarding can be used to extend the value of email marketing beyond the inbox.
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Sponsored by Merkle
The Value of Blending Email Marketing and Addressable Advertising
Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.
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Sponsored by Epsilon
The Value of Services When Implementing People Based Marketing
Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.
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Sponsored by Publishers Clearing House
The Value of Sweepstakes and Games Marketing: Driving Engagement and Customer Engagement
Published July 2017, The research finds that the fastest growing acquisition tactics in 2017 are contests, giveaways and sweepstakes.
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Sponsored by RedPoint Global
The Convergence of Martech and Adtech for Optimized Customer Engagement
Published June 2017, The research how brands and marketers are increasingly using real-time data and personalization to drive relevancy in cross-channel marketing efforts.
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Sponsored by Zeta Global
The Future of Relevance
Published in November 2016, We are rapidly moving into a new phase, the future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.
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- People Based Marketing
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