State of Identity Management, Five Tips to Optimize in 2016

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by Peggy Reinders and David Daniels Identity Management, Deterministic Identity Management, Probabilistic Identity Management, Madtech, People Based Marketing, DMPs, State of the Industry
    About: Published June 2016. We evaluate the state of Identity Management including the adoption of Deterministic and Probabilistic methods that are necessary to empower People Based Marketing

    We answer these key questions:
     - What are the latest Identity Management trends?
     - Which methods of Identity Management are most effective in driving revenue?
     - What must executives do to optimize Identity Management?

    Report Excerpt: When asked about their planned methods of Identity Management in 2016, 32 percent of marketers state that they are moving to Deterministic Identity Management, which is up from 24 percent in 2015. This increase in adoption indicates that Deterministic Identity Management is effective in driving revenue, as compared to other identity methods. When asked about the importance of a variety of Madtech plans, 47 percent of marketers stated that implementing people-based marketing (i.e. marketing to a known person) is extremely important.

    The Research: 6 pages, 4 graphics, 1673 words. This report is part of our Research Subscriber Series. Inquire About Subscriber Discounts.

    Item: TRGSS0316 | Identity Management Research
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