The Precision Marketing Imperative: Tactics for Implementing a Framework

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  • Sponsored by Zeta Global

    Written by David Daniels with David A. Steinberg and John D. Polcari Email Marketing, Big Data, Omnichannel, CRM

    This research study is a primer for Precision Marketing.  Yet even when pieces of the framework discussed herein is adopted, we find that it will drive a tremendous return on investment (ROI).  While many marketers remain mired in organizational dysfunction that are often the road blocks to leveraging important client data, we find that those marketers building a Precision CRM (pCRM) centric organization are much better equipped to deliver revenue than their laggard peers.  This detailed research provides not only insight to the common challenges but a framework to navigate them and succeed.  Published in 2014. Paper length: 16 pages, 9 figures.

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