The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by Yesmail Interactive

    Written by Chris Marriott Email Marketing, Lifecycle Marketing

    Leveraging Relevancy Group executive survey data, this research details the challenges of the 21st Century Schizoid Marketing Organization and their desire to design orchestrated lifecycle's in order to steer customer engagement and create internal efficiency.  Here, TRG's VP of Services, Chris Marriott lays out a plan to create triggered data-driven automated triggered mailings across channels in order to drive customer delight, spending and advocacy.  Published in 2014. Paper length: 8 pages, 5 graphics.

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