Artifical Intelligence/Machine Learning

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  •  
  • Powering Person Based Marketing via Artificial Intelligence

    Sponsored by Zeta Global

    Powering Person Based Marketing via Artificial Intelligence

    by David Daniels with Nicholas Einstein

    Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.

    Buy for
    Free with registration

    Learn More

  • The Email Individualization Imperative

    Sponsored by OneSpot

    The Email Individualization Imperative

    by Nicholas Einstein and David Daniels

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

    Buy for
    Free with registration

    Learn More

  • Planning for Marketing Innovation

    Sponsored by Trendline Interactive

    Planning for Marketing Innovation

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture.

    Buy for
    Free with registration

    Learn More

  • The Value of Personalization

    by David Daniels and Nicholas Einstein

    Published in November 2017, The research explores the value of personalization. Nearly half of organizations are utilizing personalization across their websites, display targeting, social and email marketing efforts.

    Buy for
    Free with registration

    Learn More

  • The Return on Email Marketing Maturity: A Framework to Improve Results

    Sponsored by Adobe Campaign

    The Return on Email Marketing Maturity: A Framework to Improve Results

    by David Daniels and Nicholas Einstein

    Published in October 2017, The research from The Relevancy Group and Adobe illustrates the benefits of improving the sophstication of email marketing and the results related to that.

    Buy for
    Free with registration

    Learn More

  • The Return on Email Personalization

    Sponsored by OneSpot

    The Return on Email Personalization

    by Nicholas Einstein and David Daniels

    Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

    Buy for
    Free with registration

    Learn More


  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget