Madtech (Martech+Adtech)

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Relevancy Ring - CDP Buyer's Guide 2019

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2019

    by Nicholas Einstein and Jeanniey Mullen

    The Relevancy Group analyzes eight CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include: ActionIQ, Arm Treasure Data, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium, and Zylotech

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  • The Relevancy Ring - CDP Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2018

    by Nicholas Einstein and David Daniels

    The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.

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  • Email Marketing Mobile Readiness in 2018

    Sponsored by Branch-multi

    Email Marketing Mobile Readiness in 2018

    by Nicholas Einstein and David Daniels

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.

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  • The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    Sponsored by The Relevancy Group

    The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Released in February 2018, this study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.

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  • Email Marketing Retargeting – Martech Innovator: Traverse

    Sponsored by The Relevancy Group

    Email Marketing Retargeting – Martech Innovator: Traverse

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.

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  • Digital Video Advertising: Understanding the State of a Fast Evolving Market

    Sponsored by The Relevancy Group

    Digital Video Advertising: Understanding the State of a Fast Evolving Market

    by By Joe Laszlo with David Daniels

    Published in July 2017 this paper leverages The Relevancy Group executive survey data to explore the adoption of Digital Video Advertising and explores the opportunity and tactics that are needed.

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  • Identity Management: Relevance and Accountability Across Devices, Time and Space

    Sponsored by The Relevancy Group

    Identity Management: Relevance and Accountability Across Devices, Time and Space

    by By Joe Laszlo with Nicholas Einstein

    Published in June 2017 this paper leverages The Relevancy Group executive survey data to explore the adoption of Indentity Management and the various methods that are neede to market at the individual, People-based Marketing level.

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  • The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    Sponsored by The Relevancy Group

    The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    by Peggy Reinders, Ross Rubin, David Daniels, Nicholas Einstein

    Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption

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  • State of Identity Management, Five Tips to Optimize in 2016

    Sponsored by The Relevancy Group

    State of Identity Management, Five Tips to Optimize in 2016

    by Peggy Reinders and David Daniels

    Published June 2016, We evaluate the state of the Identity Management. We investigate the methods of Identity Management and which are more effective in driving revenue. We look a adoptioin rates and offer tips to accelerate Identity Management optimization. 6 pages, 4 graphics, 1673 words. Part of our Research Subscriber Series

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  • Reaching Subscribers Beyond the Inbox

    Sponsored by LiveRamp

    Reaching Subscribers Beyond the Inbox

    by Nicholas Einstein and David Daniels

    Based off of new research by The Relevancy Group and sponsored by LiveRamp we investigate how data onboarding can be used to extend the value of email marketing beyond the inbox.

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  • The Value of Blending Email Marketing and Addressable Advertising

    Sponsored by Merkle

    The Value of Blending Email Marketing and Addressable Advertising

    by David Daniels and Nicholas Einstein

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • The Value of Services When Implementing People Based Marketing

    Sponsored by Epsilon

    The Value of Services When Implementing People Based Marketing

    by David Daniels with Joe Laszlo

    Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.

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