Reaching Subscribers Beyond the Inbox

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by LiveRamp

    Written by Nicholas Einstein and David Daniels Online Data, Offline Data, Identity Management, Data Omboarding, Data Management

    About: Based off of new research by The Relevancy Group and sponsored by LiveRamp we investigate how data onboarding can be used to extend the value of email marketing beyond the inbox.

    Key Takeaways
    • Email response rates are at a five-year high and the channel is currently responsible for driving upwards of 20 percent of total revenue for many senders.
    • Email marketers are focused beyond the inbox in 2019 in order to address customers more cohesively across channels.
    • Customer data onboarding serves the bridge between offline and online data that enables marketers to deliver on that promise.

    The Research 7 Pages, 2 Graphics, 2000 Words

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