Defining the Modern Marketing Platform: Unifying the Everychannel Customer Experience

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by Zeta Global

    Written by David Daniels with Nicholas Einstein Zeta Global, Marketing Platform, Email Marketing, Everychannel, Customer Experience

    About: Published in December 2017, Marketers universally state a desire to improve the customer experience and relevance with their customers but are challenged by their ability to coordinate campaign execution across Everychannel. 

    Executive Summary: 
    Marketers universally state a desire to improve the customer experience and relevance with their customers but are challenged by their ability to coordinate campaign execution across Everychannel. Marketers across business verticals want to work with fewer vendors and are swayed by innovation. In order to eradicate their challenges and realize their stated priorities, brands are required to embrace the Modern Marketing Platform. This new generation of marketing platforms benefits from the latest technology standards and seamlessly addresses Everychannel execution, marketing applications, data utilization, and analytics, and is built on a solid but flexible infrastructure.
    The Research: 10 pages, 9 graphics, 3313 words
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