Improving Enterprise Email: How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

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  • Sponsored by MessageGears

    Written by David Daniels with Nicholas Einstein MessageGears, Hybrid email, email makreitng, cloud delivery

    About: Published in May 2017. This research reviews the viability of utilizing Hybrid ESP and inspects the benefits of such an email deliverability method.  The research reviews the challenges and opportunities typical ESP deployments as compared to the utlization of a Hybrid ESP.

    Executive Overview:

    The primary drivers of Hybrid ESP adoption are to take an email program from good enough to being great data complexity, marketing sophistication, and the ability to send at scale are. Marketers using Hybrid ESPs utilize more data and real-time information and do so with fewer human resources. Hybrid ESP deployments deliver higher revenue and business results than SaaS/Cloud ESP deployments.

    The Research: 9 Pages, 7 figures, 2533 words.


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