The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by David Daniels, Nick Einstein Email Marketing, Omnichannel, Retail, Mid-Market, ROI, Multichannel Our findings highlight that email marketing remains the most effective channel in delivering revenue to multichannel marketers, but that connected marketing organizations that effectively leverage cross channel data can drive over twice the return of those that do not. Marketers that are connecting their multichannel marketing efforts across channels are more successful than those that operate in a non-integrated manner.  The Relevancy Group analyzed metrics of marketers working within an organization that was coordinated as well as those that stated they were coordinating their email marketing to their offline/multichannel marketing. The results will move you and your ROI.  That is if you apply the tactics of this document.
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