Watching Wearables - TRG Consumer Research Report
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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Executive Summary:There is a future for this marketplace but it is constricted to a certain demographic, and it really requires age-based segmentation plan versus a behavioral one. This is why our data shows who will be investing in wearables and those that will not. This archetype of audience segmentation is particularly powerful when trying to take a product to launch. The Relevancy Group can apply this approach to any consumer product or segmentation structure.
- How will wearables be connected to the mobile phone?
- Will consumers have more App clutter with the rise of wearables?
- Who will buy this tech, how soon and why?
- Are there differences in adoption of wearable technologies such as bands, glass, and other bits?
- What are the future of wearable technology and the most promising pieces of the idea?
5 Pages, 3 Charts, Consumer Survey Data
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