Watching Wearables - TRG Consumer Research Report

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by David Daniels Wearables, Consumer Survey, Published May 2015 Which categories of wearables will win?   Which age segments should wearable vendors target?  How can wearables drive adoption and deliver value to marketers, vendors and what impact does this have on the marketer’s data stream?   Will it be on our face or wrist?  Lastly, what are the inhibitors, including power and how might that be solved?  The Relevancy Group aims to answer these questions in this short report. 

    Executive Summary: 
    There is a future for this marketplace but it is constricted to a certain demographic, and it really requires age-based segmentation plan versus a behavioral one.  This is why our data shows who will be investing in wearables and those that will not. This archetype of audience segmentation is particularly powerful when trying to take a product to launch.  The Relevancy Group can apply this approach to any consumer product or segmentation structure.  

    Questions Asked:
    - How will wearables be connected to the mobile phone?
    - Will consumers have more App clutter with the rise of wearables?
    - Who will buy this tech, how soon and why?
    - Are there differences in adoption of wearable technologies such as bands, glass, and other bits?
    - What are the future of wearable technology and the most promising pieces of the idea?

    5 Pages, 3 Charts, Consumer Survey Data


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