No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow a few basic steps.
For anyone starting out, this article will be a starting point rather than an all-knowing guide to SEO. The basics include:
- Choosing Keywords
The building blocks of any SEO campaign begin with choosing keywords. This is perhaps the most important step, as the keywords you choose will determine how your visitors find your site. Some keywords are easier to rank for than others. Keyword tools such as WordTracker and Google Keyword Tool can aid you in selecting the best keywords to focus on.
- Good Content
The content of your site is integral to your SEO strategy. By itself, it is not enough to rank for. A well written, keyword rich article is one of the most effective ways to get your SEO strategy executing. SEO is a game of one-upsmanship between the search engines and the SEO strategies deployed by site owners. They compete to offer the most accurate results to their users, and each one gains when the other is more focused on quality than accuracy.
- Page Titles
The title of each page is the first thing checked by the search engines to determine the relevance of your site. Keywords in page titles can provide you with a higher window on which to rank, particularly if the title is short (3-5 words). Even if the title is longer, the window provided by the short title will nearly cover the span of a single search engine results page (SERP) listing, giving you an advantage with page titles and domain names that are longer.
- Designing Your Site
The simplicity of the design of your website is an important consideration for the search engines. Generally, a clean and well-organized site will appeal to visitors, but also be more easily read by the search engines. It is well worth your time to make sure that your website is as simple as possible to navigate and is full of unique content.
Once you have chosen your keywords and designed your page layout, you may begin the process of incorporating SEO strategies into your site. In part four we will discuss Link Building, which is the most important aspect of search engine optimization.
Creative Link Building: How to Build Links to Your Site
One of the most important link building tactics is to create content that is worth linking to. Content must be of high value and entertaining or interesting content should be shared. Social media is one of the best places for this type of content to be shared and used by others as well. Valuable and informative content is not only the best way to grab the attention of search engines, but is also the best way for users to share your content with others. Creating a list may seem like a useless way of building links, but, links to other creative and attractive content or even using techniques like press releases or blogging are some of the most effective ways for others to share your content.
Getting others to share your content is one of the best ways that you can get your content out in front of others while also building links to your website. Others will see the link building that you have done and begin to link to your site as a way to either complement their own or increase their own link popularity using the same tactics that you have used.
- Press Releases
During the days of the old west this was the biggest way to spread word of your site or product and to solidify your spot in the online world. during the last couple years the trends have become much more dynamic and less of a press release is sufficient to get the word out. Today more enterprises and individuals are beginning to realize the value of press releases in promoting a product or service. If you are looking for a great technique to improve your search engine optimization efforts make sure that you are including press releases in your or your SEO project.
- SEO Outsource
Your business still may be small, but it can benefit from SEO outsourcing. Businesses that need to get their website optimized can benefit from SEO services that are designed to offer total website marketing and promotion services. SEO services can be outsourced in a number of different ways. In the event that you feel that you are unable to handle the day to day tasks yourself, you can also outsource these services.
There are literally hundreds of SEO services that you can find. In order for you to get the most from these services it is important that you do your homework on each company that you choose.