Everychannel/Omnichannel Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton

    Published August 2015. The Buyer’s Guide evaluates seven Email Marketing agencies. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 20 pages, 8 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2014

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2014

    by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant

    Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.

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  • The Power of Email Verification and Multi-Method Hygiene

    Sponsored by Webbula

    The Power of Email Verification and Multi-Method Hygiene

    by David Daniels and Nicholas Einstein

    Published in July 2018, by The Relevancy Group and sponsored by Webbula, we explore the value and power of email verification and multi-method hygiene.

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  • Powering Person Based Marketing via Artificial Intelligence

    Sponsored by Zeta Global

    Powering Person Based Marketing via Artificial Intelligence

    by David Daniels with Nicholas Einstein

    Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.

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  • Defining the Modern Marketing Platform: Unifying the Everychannel Customer Experience

    Sponsored by Zeta Global

    Defining the Modern Marketing Platform: Unifying the Everychannel Customer Experience

    by David Daniels with Nicholas Einstein

    Published in December 2017, Marketers universally state a desire to improve the customer experience and relevance with their customers but are challenged by their ability to coordinate campaign execution across Everychannel.

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  • The Value of Services When Implementing People Based Marketing

    Sponsored by Epsilon

    The Value of Services When Implementing People Based Marketing

    by David Daniels with Joe Laszlo

    Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.

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  • The Return on Email Personalization

    Sponsored by OneSpot

    The Return on Email Personalization

    by Nicholas Einstein and David Daniels

    Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

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  • The End of Last Click - An Examination of Attribution

    Sponsored by Zeta Global

    The End of Last Click - An Examination of Attribution

    by Nicholas Einstein with David Daniels

    Published in March 2017, we take an extensive look at attribution methods and review which measurement tactics worked in 2016 and those that need to be updated in 2017.

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  • The Value of Advanced Data Modeling

    Sponsored by Zeta Global

    The Value of Advanced Data Modeling

    by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

    Sophisticated marketers who build effective clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are realizing gains on their investments today and will be better prepared to meet the increasingly demanding needs of modern consumers.

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  • Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

    by Nick Einstein, David Daniels

    Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.

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  • The Value of Services for the Omnichannel Marketer

    Sponsored by Epsilon

    The Value of Services for the Omnichannel Marketer

    by David Daniels

    Published October, 2015 Email marketers flock to analytical, strategic, and as always, deliverability services. Attribution services can be the means to bring marketers together from different channels in order to improve the accuracy of their program measurement. Thirty-six percent of marketers recognize the value of strategic services to assist in optimizing their programs. Marketers seek recommendation technology and analytics that can be automated. Even though behavioral and event-driven data can provide tremendous value, fewer marketers utilize it because the velocity of data exchange and the difficulty to integrate it. Data integration and Services are necessary for success. Those marketers that utilize data and increasing number of channels have a higher return on investment than those that do not.

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  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget