Everychannel/Omnichannel Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Assessing The Return on Email Marketing Strategy

    Sponsored by Adobe Campaign

    Assessing The Return on Email Marketing Strategy

    by David Daniels and Nicholas Einstein

    Published September, 2015 The Relevancy Group and Adobe partnered on a research study that analyzed the strategies and tactics being employed by email marketers. We then categorized respondents into three buckets based on program sophistication: classic, dynamic, and contextual. The data reveals that marketers who are able to harness the power of real-time, contextual data are far more satisfied with their programs, and drive higher revenue than those who stick to the basics.

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  • The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

    Sponsored by QuickPivot

    The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

    by David Daniels, Nick Einstein

    Published October, 2015 With QuickPivot, The Relevancy Group findings highlight that email marketing remains the most effective channel in delivering revenue to multichannel marketers, but that connected marketing organizations that effectively leverage cross channel data can drive over twice the return of those that do not.

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  • The Value of Multichannel Real-Time Segmentation

    Sponsored by Zeta Global

    The Value of Multichannel Real-Time Segmentation

    by David Daniels, Nicholas Einstein, John D. Polcari, Amy Jones

    Published July, 2015. Marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

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  • Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    Sponsored by Express Analytics

    Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    by David Daniels with Chris Marriott

    This research study explores the notion of outsourcing marketing analytics versus stitching it together internally. Companies are increasingly seeking cloud based solutions to lower marketing costs and improve customer experience and engagement. Published September 2013. Paper length: 12 pages, 12 graphics.

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  • The Precision Marketing Imperative: Tactics for Implementing a Framework

    Sponsored by Zeta Global

    The Precision Marketing Imperative: Tactics for Implementing a Framework

    by David Daniels with David A. Steinberg and John D. Polcari

    This research study is a primer for Precision Marketing. Yet even when pieces of the framework discussed herein is adopted, we find that it will drive a tremendous return on investment (ROI). Published in 2014. Paper length: 16 pages, 9 figures.

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  • The ROI of Social and Email Marketing: Tactics for Relevance and Results

    Sponsored by StreamSend

    The ROI of Social and Email Marketing: Tactics for Relevance and Results

    by David Daniels

    This is some sophisticated TRG research (2011) at the height of social and email of hysteria. Here you will find consumer and executive data with control groups as we discover the ROI of those that do things correctly can be 6x those that don't. Read on. Published in November, 2011. Paper length - 12 pages, 7 graphics.

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

    Sponsored by The Relevancy Group

    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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