About Us

David Daniels
CEO & Founder

In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. According to Direct Magazine, David Daniels is "one of the most influential experts in email marketing, if not the most influential."

David launched The Relevancy Group in January 2010, shortly after David left his role as Vice President and Principal Analyst at Forrester Research. Prior to Forrester's acquisition of JupiterResearch in 2008, David served as the lead Email Marketing Analyst and ultimately as Vice President and Research Director for almost a decade. In this role, David ran Jupiter's operations and industry analyst teams, which represented one-third of the JupiterResearch business. David was the first analyst to cover the Email Service Provider sector and coined the phrase "ESP." It is only fitting as that the online marketing analyst, David, started marketing on the commercial Internet in 1988.  David has decades of experience in building on brands and strategies.  

David is the co-author of the book Email Marketing An Hour A Day which has been translated into five languages and continues to be distributed worldwide by Wiley Publishing in a variety of formats.

A tenured marketer, public speaker, industry analyst and consultant, David has held senior level positions at Apple, Urban Outfitter's Anthropologie, Micro/MacWarehouse (now CDW), Genesis Direct, ProTeam (think GSI and Fanatics) and the earliest 1988 stores on CompuServe, including CDA Computer Sales, which was one of the first online merchants in the 1980's. David was a visiting professor at NYU’s Stern School of Business where he taught classes on CRM and Digital Marketing.

In 2013 David created The Marketer Quarterly, LLC, a publishing business and digital magazine that launched in January 2014.  David serves as Publisher of The Marketer Quarterly, 'the digital magazine by marketers for marketers' that reaches millions of marketers around the world.

David's focus on consumer behavior and establishing online trust and security is evident in his Strategic Board Advisor Role with the Online Trust Alliance. David advises the programming committee of events including the email experience council's email evolution event as well as the media business that is The Marketer Quarterly. 

Previously David wrote a column for ClickZ for ten years (2003-2013) and was a contributor to the Weekend Today Show on NBC (download a segment here).

David is a father, musician, writer and football fan. When not on the road, David spends his time in Boston and Cape Cod.

Leverage our Expertise

The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.

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  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget