About Us

Ross Rubin
Director of Research Development

Ross Rubin serves as the Director of Research Development for The Relevancy Group. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years. In 2012, he founded Reticle Research, which focuses on research product development and innovation research. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content.

Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research in 2008), where he served as Vice President and Chief Research Fellow. He has also held analyst positions at App Annie and eMarketer. Ross has written hundreds of articles and columns for publications such as ZDNet. CNET, Engadget, ABCNews.com, Fast Company, Inc, VentureBeat and TechCrunch. He is a graduate of Cornell University.

Follow Ross Rubin on Twitter. @RossRubin

Leverage our Expertise

The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.

Contact us today »

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget