Personalization

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The State of Email Marketing in Travel and Hospitality – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in Financial Services – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the financial services industry. This research investigates the 2018 aspirations, challenges and tactics of financial services marketers. Additionally, we review what financial services marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in the Retail Industry – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the retail industry. This research investigates the 2018 aspirations, challenges and tactics of retail marketers. Additionally, we review what retailers look for in an email marketing vendor and what is most important in their selection process.

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  • The Email Marketing Automation Imperative

    Sponsored by The Relevancy Group

    The Email Marketing Automation Imperative

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

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  • Inbox Evolution: Consumer Email Marketing Trends and Behaviors

    Sponsored by The Relevancy Group

    Inbox Evolution: Consumer Email Marketing Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. The Relevancy Group surveyed 1,011 consumers in November 2017 and found that 93 percent of U.S. consumers check their email daily with most accessing it multiple times days.

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  • Optimizing Email Deliverability with AI

    Sponsored by Return Path

    Optimizing Email Deliverability with AI

    by David Daniels and Nicholas Einstein

    Based off of new research by The Relevancy Group and sponsored by Return Path we investigate the state of deliverability and how AI can be utilized to optimize inbox placement.

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  • Powering Person Based Marketing via Artificial Intelligence

    Sponsored by Zeta Global

    Powering Person Based Marketing via Artificial Intelligence

    by David Daniels with Nicholas Einstein

    Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.

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  • The Value of Blending Email Marketing and Addressable Advertising

    Sponsored by Merkle

    The Value of Blending Email Marketing and Addressable Advertising

    by David Daniels and Nicholas Einstein

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • The Email Individualization Imperative

    Sponsored by OneSpot

    The Email Individualization Imperative

    by Nicholas Einstein and David Daniels

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • Planning for Marketing Innovation

    Sponsored by Trendline Interactive

    Planning for Marketing Innovation

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture.

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  • The Value of Personalization

    by David Daniels and Nicholas Einstein

    Published in November 2017, The research explores the value of personalization. Nearly half of organizations are utilizing personalization across their websites, display targeting, social and email marketing efforts.

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  • The Return on Email Marketing Maturity: A Framework to Improve Results

    Sponsored by Adobe Campaign

    The Return on Email Marketing Maturity: A Framework to Improve Results

    by David Daniels and Nicholas Einstein

    Published in October 2017, The research from The Relevancy Group and Adobe illustrates the benefits of improving the sophstication of email marketing and the results related to that.

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