Research Subscriber Series

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Research Subscriber Series-2018

    Sponsored by The Relevancy Group

    Research Subscriber Series-2018

    by David Daniels and The Relevancy Group Analysts

    An annual subscription to our 2018 research that includes access to our back catalog of original hypothesis driven research. The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes, industry specific research and tactical advice that is based on case studies, executive and consumer surveys. Each report comes with inquiry access to go one-on-one with the analyst(s) that authored and/or contributed to the research. We provide direct access to answers.

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  • The Relevancy Ring - ESP Buyer's Guide 2019, Enterprise Edition

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    The Relevancy Ring - ESP Buyer's Guide 2019, Enterprise Edition

    by David Daniels and Nicholas Einstein

    Published on 4/24/19, The Relevancy Group analyzes nine enterprise ESPs and documents market trends and mandates on vendor selection.

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  • Device Marketing: The Impact of IoT, AI and AR on Marketing in 2019

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    Device Marketing: The Impact of IoT, AI and AR on Marketing in 2019

    by Jeanniey Mullen and David Daniels

    Published on 3/26/19, The Relevancy Group offers insight into device marketing, the adoption of IoT, AI, and AR. We review the consumer adoption of these technologies, showcase marketer adoption and use cases that detail the benefits of marketers using AI and AR.

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  • The Email Marketing Automation Imperative – 2019

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    The Email Marketing Automation Imperative – 2019

    by David Daniels and Nicholas Einstein

    Published in March 2019, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

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  • State of the Email Marketing Industry and Five Tips to Optimize in 2019

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    State of the Email Marketing Industry and Five Tips to Optimize in 2019

    by David Daniels and Nicholas Einstein

    Published in March 2019. The latest survey data highlights email marketing trends and we offer suggestions to optimize for the future.

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  • How Consumers Buy – Online Shopping Behaviors and Attitudes

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    How Consumers Buy – Online Shopping Behaviors and Attitudes

    by David Daniels and Nicholas Einstein

    Published on 2/15/19, we investigate how consumers buy online. It explores which channels motivates consumers.

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  • Consumer Inbox Trends: ISP Utilization and Behaviors

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    Consumer Inbox Trends: ISP Utilization and Behaviors

    by David Daniels and Nicholas Einstein

    Published on 2/1/19, we examine consumer email inbox providers and ISP usage. The research reviews email inbox usage by age and mandates advice for marketers to improve deliverability and engagement.

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  • The Consumer Companion: The Implications of Mobile Ubiquity - 2019

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    The Consumer Companion: The Implications of Mobile Ubiquity - 2019

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, we examine consumer mobile and mobile marketing attitudes and behaviors. We examine how consumers are interacting with brands, apps, commerce on their mobile devices as well as attitudes and behaviors related to mobile marketing.

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  • Inbox Forever: Email Marketing and Consumer Communication Trends

    Sponsored by The Relevancy Group

    Inbox Forever: Email Marketing and Consumer Communication Trends

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, we examine consumer email and email marketing attitudes and behaviors. We examine how consumers are interacting with email and other communication tools as well as attitudes and behaviors related to email marketing.

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  • Inside The Walled Garden: Consumer Social Networking Trends

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    Inside The Walled Garden: Consumer Social Networking Trends

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, we examine consumer social network attitudes and behaviors. We examine how consumers are interacting with social networks, brands, commerce, and social communication methods.

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  • 2019 Marketing and Martech Predictions

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    2019 Marketing and Martech Predictions

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, The following takes on what the industry can expect in 2019 are based on the briefings we took, data we generated, and analysis we conducted in 2018. We are extremely excited about the year ahead and believe that the following forces will drive improved efficacy and efficiency for marketers and enable more valuable and positive customer experiences.

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  • Spotlighting 2018 Martech Innovators

    Sponsored by The Relevancy Group

    Spotlighting 2018 Martech Innovators

    by David Daniels and Nicholas Einstein

    Published on 12/19/18, This year we are recognizing four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses.

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  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget