Consumer Inbox Trends: ISP Utilization and Behaviors
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Published on 2/1/19, we examine consumer email inbox providers and ISP usage. The research reviews email inbox usage by age and mandates advice for marketers to improve deliverability and engagement.
• What drives consumers to switch inbox providers?
• Which inbox providers are consumers utilizing?
• What demographic patterns exist in ISP and email utilization?
Over one quarter (27 percent) of consumers have switched their personal email address or created a new one in the past year, this up from 23 percent in 2016. Gmail remains the dominant inbox provider followed by Yahoo and Microsoft properties. There is a massive demographic shift in Gmail users that signals that their dominance will continue for years to come. Marketers have to adapt their mailing strategies to drive engagement and thus improve deliverability.
The Research: 6 pages, 4 Graphics 1,394 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0619Buy for $299.00Free with registration
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