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Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Relevancy.AI Research Subscription

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    Relevancy.AI Research Subscription

    by David Daniels and The Relevancy Group Analysts

    Relevancy.AI is an annual subscription to The Relevancy Group's original research. Based on your subscription level you receive up to 38 original research reports each year as well as access to our back catalog of research, data, webinars, and access to speak with tenured industry analysts.

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  • The Relevancy Ring - CDP Buyer's Guide 2019

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    The Relevancy Ring - CDP Buyer's Guide 2019

    by Nicholas Einstein and Jeanniey Mullen

    The Relevancy Group analyzes eight CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include: ActionIQ, Arm Treasure Data, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium, and Zylotech

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  • Device Marketing: The Impact of IoT, AI and AR on Marketing in 2019

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    Device Marketing: The Impact of IoT, AI and AR on Marketing in 2019

    by Jeanniey Mullen and David Daniels

    Published on 3/26/19, The Relevancy Group offers insight into device marketing, the adoption of IoT, AI, and AR. We review the consumer adoption of these technologies, showcase marketer adoption and use cases that detail the benefits of marketers using AI and AR.

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  • 2019 Marketing and Martech Predictions

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    2019 Marketing and Martech Predictions

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, The following takes on what the industry can expect in 2019 are based on the briefings we took, data we generated, and analysis we conducted in 2018. We are extremely excited about the year ahead and believe that the following forces will drive improved efficacy and efficiency for marketers and enable more valuable and positive customer experiences.

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  • Spotlighting 2018 Martech Innovators

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    Spotlighting 2018 Martech Innovators

    by David Daniels and Nicholas Einstein

    Published on 12/19/18, This year we are recognizing four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses.

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  • AI Market Spotlight Guide 2018

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    AI Market Spotlight Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations.

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  • The Relevancy Ring - CDP Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2018

    by Nicholas Einstein and David Daniels

    The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.

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  • Email Marketing Mobile Readiness in 2018

    Sponsored by Branch-multi

    Email Marketing Mobile Readiness in 2018

    by Nicholas Einstein and David Daniels

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.

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  • The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

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    The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Released in February 2018, this study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.

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  • The Interconnected: Consumer Social Networking Trends and Behaviors

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    The Interconnected: Consumer Social Networking Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat.

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  • Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

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    Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

    by David Daniels and Nicholas Einstein with Ross Rubin

    Published December 2017. The ability to capture the tricky millennial segment, which is characterized by being digitally native, extensively nurtured, and brand affinity-neutered, has been a broad theme among marketers.

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  • Customer Acquisition: Measuring The Efficacy of Tactics

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    Customer Acquisition: Measuring The Efficacy of Tactics

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.This research measures the effectiveness of it all.

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