Customer Acquisition: Assessing Marketer Tactics

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by The Relevancy Group

    Written by Joe Laszlo with David Daniels and Nicholas Einstein Digital Marketing, Customer Acquisition, Growth, Madtech

    About: Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.

    How much do marketers spend on customer acquisition?
    What tactics are marketers using for acquisition?
    What are is the acquisition budget for organizations?

    Key Findings:
    Marketers in the U.S. spend an average of $126 to acquire a new customer, with wide variances based on industry, company size, and target audience.
    A wide variety of digital tactics comes into play in acquisition campaigns, led by social media (75 percent currently use), promotional emails (70 percent), and content marketing (68 percent). 
    The average U.S. marketer reports a customer acquisition budget of close to $[in the research] although the distribution around that mean is quite wide; more than one in 10 marketers have acquisition budgets over $[read the resarch], while 15 percent have budgets under $200[buy the research]

    The Research: 10  pages, 8 Charts, 2,464 words. Part of our Research Subscriber Series.

    Item: TRGSS1517 | Madtech Marketing Research

    Buy for $299.00
    Free with registration

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