Considerations When Selecting an ESP

Key Findings:
The frenzied ESP revolving door that was commonplace in years’ past has slowed. Marketers are now staying with their ESP for a longer period, making vendor selection more critical today than ever before. Incentives to increase contract length have a pricing aspect, but richer product offerings are also motivating senders to stay with their vendor for a longer time frame. Considering the challenges, aspirations, and attributes that are important to marketers when selecting a partner, The Relevancy Group developed a framework to guide the selection process. Marketers seeking an effective vendor relationship should utilize the four-point DICE -Data, Innovation, Collaboration, Efficacy- framework.