Device Marketing: The Impact of IoT, AI and AR on Marketing in 2019

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    Written by Jeanniey Mullen and David Daniels Device Marketing, IoT (Internet of Things), Machine Learning, AI, AR (Augmented Reality), Consumer Adoption, Marketer Utilization

    About: Published on 3/26/19, The Relevancy Group offers insight into device marketing, the adoption of IoT, AI, and AR. We review the consumer adoption of these technologies, showcase marketer adoption and use cases that detail the benefits of marketers using AI and AR.

    Key Questions:

    • How did the internet of things (IoT) and AI evolve?
    • Will IoT, AI and AR be adopted by email marketers?
    • How is AI shaping the future for marketers?

    Report Excerpt:

    Making Way for Improvements All Around: Thanks to AI
    The adoption of AI not only directly improves performance and the customer experience, but it also opens the door for reallocation of resources to improve other areas of performance as well. When marketers were asked If they could save time by eliminating the manual processes (content selection, HTML development, proof testing, etc.) from the email operations by introducing AI, 87 percent said they would allocate their free time by prioritizing program planning expansion and strategy. Their second priority is to create “a plan to focus more on data analysis.” The third priority that marketers said they would focus on is subject line optimization. Segment refinement and list cleaning came in at a close fourth (Figure 3). We caution marketers that AI is not a panacea, time is still required to train models, provide feedback on algorithms, and manually score outcomes.

    The Research: 8 pages, 4 graphics, 2659 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0419

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