Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by The Relevancy Group

    Written by David Daniels Embedded Video in Email, EVE, Video Marketing, Executive Survey, Email Marketing, Mobile The Relevancy Group’s members have an early advantage in exploring the uses and outlook of Embedded Video in Email marketing. Although the Embedded Video in Email sector really only began maturing two years ago, this researcher has addressed the topic during the past decade in a variety of formats, including a book on email marketing. Video in email has always made sense in theory, but technical challenges made it impractical for general applications. This paper leverages data from The Relevancy Group surveys, interviews with marketer end-users, and other sources to shed light on best practices for this emerging approach to email marketing.  You will learn something, Enjoy! 
    Published June, 2013. Paper length: 7 pages, 3 graphics.  
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