Handle With Care - Consumer Email Marketing Behaviors

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein Email Marketing, Consumer Survey, Handle With Care - Consumer Email Behaviors; The Relevancy Group surveys' 1,000 consumers and finds that consumers love email and relevance. See

    About: Published on 1/31/17 is the first time in a long time that David Daniels, CEO & Founder of The Relevancy Group puts pen to paper to highlight the consumer behaviors. While always a team effort, David has been trending this data since 2000 with the same panel.  Enjoy our findings that are quick and the voice of the people are well represented herein. 

    Key Questions:
    - Is email still a pervasive communication tool and if so are millennials utilizing it?
    - On which devices is email consumed?
    - What are the primary concerns for consumers when getting email marketing messages?
    - What drives email marketing subscriptions and how many brands do consumers subscribe to? 

    Report Excerpt: Email is Pervasive

    Ninety-three percent of US consumers check their email daily with most accessing it multiple times
    daily. The notion that millennials (ages 18-34) do not utilize email is patently false. Data proves that
    email is not dying or being replaced.

    The Research: 12 pages, 14 graphics, 2777 words. Part of our Research Subscriber Series, Subscribe and Save

    Buy for $999.00
    Free with registration

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget