Handle With Care - Consumer Email Marketing Behaviors
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
Sponsored by The Relevancy Group
About: Published on 1/31/17 is the first time in a long time that David Daniels, CEO & Founder of The Relevancy Group puts pen to paper to highlight the consumer behaviors. While always a team effort, David has been trending this data since 2000 with the same panel. Enjoy our findings that are quick and the voice of the people are well represented herein.
- Is email still a pervasive communication tool and if so are millennials utilizing it?
- On which devices
- What are the primary concerns for consumers when getting email marketing messages?
- What drives email marketing subscriptions and how many brands do consumers subscribe to?
Report Excerpt: Email is Pervasive
Ninety-three percent of US consumers check their email daily with most accessing it multiple times
daily. The notion that millennials (ages 18-34) do not utilize email is patently false. Data proves that
email is not dying or being replaced.
The Research: 12 pages, 14 graphics, 2777 words. Part of our Research Subscriber Series, Subscribe and SaveBuy for $999.00Free with registration
- All Research
- AR - Augmented Reality
- Artifical Intelligence/Machine Learning
- Benchmark Data
- CDP (Customer Data Platforms)
- Consumer Survey
- Device Marketing
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mobile Marketing
- People Based Marketing
- Research Subscriber Series
- Social Marketing
- Sponsored Research
- State of Industries
- Travel and Hospitality
- Value Based Research
- Vendor Selection
- Video Marketing
- Year Published - 2010
- Year Published - 2011
- Year Published - 2012
- Year Published - 2013
- Year Published - 2014
- Year Published - 2015
- Year Published - 2016
- Year Published - 2017
- Year Published - 2018
- Year Published - 2019
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget