Mobile Apps: The Early Maturity of a Key Mobile Marketing Channel

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by The Relevancy Group

    Written by Joe Laszlo with David Daniels and Nicholas Einstein Digital Marketing, Mobile Marketing, Mobile Apps, Madtech

    About: Published November 2017. This report explores the adoption of mobile apps by marketers and provides an in-depth look at the challenges, efficacy and aspirations of mobile app marketing.

    We answer these key questions:
    How many U.S. marketers currently offer a mobile application (or “app”) to their customers?
    How do marketers think of their mobile apps vis-à-vis other marketing priorities?
    What are the key challenges marketers face with their mobile apps?
    What do marketers think about mobile app marketing?

    Report Excerpt: For those marketers that do have a mobile app, the app will almost always form a key part of the firm’s mobile marketing strategy.  One in four U.S. marketers with an app characterized mobile app marketing as their company’s “top marketing priority,” while nearly half said their app represented “one of the key mobile marketing initiatives” for the firm.

    The Research: 9 pages, 8 Charts, 2,712 words. Part of our Research Subscriber Series.

    Item: TRGSS1317 | Madtech Marketing Research

    Buy for $599.00
    Free with registration

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget