State of The Email Marketing Industry and Five Tips to Optimize in 2016

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nick Einstein Email Marketing, Trends, State of the Industry, Optimization, Everychannel Marketing, Marketing Operations, Segmentation, Data Capabilities, Testing, Adaptive Content, Real-Time Data.

    About: Published April 2016. The latest survey data highlights the latest market trends and we offer suggestions to optimize for the future.

    We answer these key questions:
    - Which channels do marketers select?
    - How are email marketers utilizing data and what challenges prevent data optimization?
    - What can marketers do to optimize their email marketing in 2016? 

    Report Excerpt: Email marketing was the most widely deployed channel followed by Facebook organic posts and the stalwart print direct marketing. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter. 

    The Research: 5 pages, 3 charts, 1150 words. Part of our Research Subscriber Series. Inquire About Subscriber Discounts

    Item: TRGSS0316 | Email Marketing Research


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