State of The Email Marketing Industry and Five Tips to Optimize in 2018

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by David Daniels with Nicholas Einstein Email Marketing, Trends, State of the Industry, Optimization, Everychannel Marketing, Marketing Operations, Segmentation, Data Capabilities, Testing, Adaptive Content, Real-Time Data.

    About: Published March 2018. The latest survey data highlights the latest market trends and we offer suggestions to optimize for the future.

    We answer these key questions:
    - Which channels do marketers select?
    - How are email marketers utilizing data and what challenges prevent data optimization?
    - What can marketers do to optimize their email marketing in 2018? 

    Report Excerpt: Email marketing is the most widely deployed channel followed by online display advertising in 2018. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter. Less than half of marketers are utilizing data for segmentation, indicating that the majority of email marketers are sending subscribers the same message. Marketers are challenged to optimize their data management practices and many cite a lack of labor resources and siloed marketing organizations as hurdles. In addition to practicing data hygiene, valuing email subscribers and centralizing customer data, The Relevancy Group offers five detailed tactics to optimize email marketing in 2018.

    The Research: 6 pages, 3 charts, 1686 words. Part of our Research Subscriber SeriesInquire About Subscriber Discounts

    Item: TRGSS0618 | Email/Everychannel Marketing Research Part of our Research Subscriber Series, Subscribe and Save

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