State of the Email Marketing Industry and Five Tips to Optimize in 2019

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  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Email Marketing, Everychannel Marketing, Marketing Operations, Segmentation, Data Capabilities, Testing, Adaptive Content, Real-Time Data

    About: Published in March 2019. The latest survey data highlights email marketing trends and we offer suggestions to optimize for the future.

    Key Questions:

    Which channels do marketers select?
    How are email marketers utilizing data and what challenges prevent data optimization?
    What can marketers do to optimize their email marketing in 2019?

    Key Findings:
    Email marketing is the most widely deployed channel followed by online display advertising in 2019. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter. Less than half of marketers are utilizing data for segmentation, indicating that the majority of email marketers are sending subscribers the same message. Marketers are challenged to optimize their data management practices and many cite a lack of labor resources and siloed marketing organizations as hurdles. In addition to practicing data hygiene, valuing email subscribers and centralizing customer data, The Relevancy Group offers five detailed tactics to optimize email marketing in 2019.

    The Research: 7 pages, 3 Graphics 1707 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0519

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