The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by Return Path

    Written by David Daniels Email Marketing, Competitive Intelligence, Marketing, Analytics

    Email marketers usually fall into one of two categories—those without access to actionable data to help them understand their email program’s performance, and those who have access to the data but neither the time or resources to compile insights that ultimately drive new campaign strategies and tactics.  This 15-page report from The Relevancy Group, underscores the importance of using email intelligence data to boost email campaign revenue, and outlines the steps marketers need to take to optimize their email programs. Published September, 2012. Paper length: 15 pages, 14 graphics.

    This report explores, features a survey that details the following:

    • How email marketers are using data for measurement and analysis?
    • How competitive intelligence impacts revenue and program sophistication?
    • Which measures and tactics marketers should use to improve their email marketing programs?
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