The Relevancy Ring - Email Agency Buyer's Guide, 2017
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Published September 2017. Our 2017 Email Agency Buyer's Guide, analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw +Scott, Trendline Interactive and Zeta Global. All were evaluated over 4 months using our patent pending Relevancy Ring methodology.We answer these key questions:
- What are the marketer's top considerations when selecting an email marketing agency?
- Which agencies have the highest customer satisfaction and highest tenure?
- Which deliver quality across all facets of deliverables and innovate to meet marketer demands?
Report Excerpt: Marketers place more value on strategic and creative services than production services. Year over year, adoption of analytical and technical integration services grew the most. Data reveals that marketing organizations remain siloed and in many cases dysfunctional. The need for marketers to harness disparate and real-time data top marketer tactics and aspirations. Email marketers need outside experts that can implement the latest data-driven strategies and optimization tactics. An excerpt including vendor profiles can be found in issue 15 of The Marketer Quarterly. Free registration required.
The Research: 28 pages, 15 Charts, 9,5611 words. Part of our Research Subscriber Series.
Item: TRGSS1217 | Email/Everychannel Marketing ResearchBuy for $2,495.00Free with registration
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David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget