The Relevancy Ring - ESP Buyer's Guide, 2017

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Email Marketing, Executive Survey, Vendor Selection, ESP - Everychannel/Email Service Provider

    About: Published on 2/28/17, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 500 email marketing executives and details on seven ESP vendors.  The report looks at what is most important to marketers in the selection process and review this data by industry and enterprise size.  An excerpt of the research is featured in issue 13 of The Marketer Quarterly.

    Key Questions:

     - What are the top influences to marketing technology selection?

     - How has the ESP vendor landscape and functionality changed over the last few years?

     - What is the utilization of marketing services?

     - What are email marketers top then challenges and priorities for 2017?

     - What are the top ten most important ESP features and how does that correlate with the top vendor selection?

    Report Excerpt: The ESP Has Matured into an Everychannel Service Provider, Yet Opportunities Exist

    SaaS/Cloud adoption has increased year-over-year but marketers have yet to fully embrace the power of these solutions. The traditional Email Service Provider (ESP) has adapted to become an “Everychannel Service Provider.” While email remains the profitable centerpiece of these solutions, its merits are not without their challenges and aspirations. Marketers are not using all of the tools that are available to them, and yet they aspire to move beyond email and implement Everychannel execution, real-time data and sophisticated analytics.  

    The Research: 37 pages, 22 graphics, 11,478 words. Part of our Research Subscriber Series, Subscribe and Save

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